You may have heard that Google has rolled out a new search algorithm that ranks mobile-friendly websites higher than sites that are not mobile-friendly. You don’t need to worry too much about this unless you rely on website leads for new clients to build your business.
If you do rely on website leads for new business and your leads have dropped off over the summer, the reason could be that your site is not mobile-friendly and has been ranked lower because of it. Here are three steps you can go through to determine the status of your site.
Take a Free Mobile-Friendly Test
Go to this link and enter your domain name.
https://www.google.com/webmasters/tools/mobile-friendly/
It takes about a minute or two to find out whether your site is mobile-ready.
If your site passes, you’re done! You don’t need to do anything. If it doesn’t, then go to step 2.
Contact Your Webmaster
Ask your webmaster for an estimate to get your site mobile-ready.
Take Action
Google started making changes to the search algorithm the week of April 20, 2015 has now implemented it worldwide. To benefit from mobile traffic and a higher search ranking, make plans to get your site mobile-friendly sooner rather than later.